In my youth, about every six months someone would pitch me a 3D application for use on www.ibm.com. They'd tell me it'd be revolutionary, it would dramatically change user interaction with the site, it would set IBM apart. People would interact via avatars (though I had difficulty picturing an avatar for RETAIN or IBMLink). Oddly, I was never pitched about how 3D would increase customer satisfaction or sales, or the most important thing: my rating at the end of the year.

It was all moot as I was prohibited by various laws (corporate, natural, federal) from infringing on the user experience side of the house, lest I turn the homepage a deep blue color.

But today, today I see the error of my ways, via TechCrunch: an introduction to 3D Mail:

Since that is unlikely to come through in RSS, try this Youtube link. Mere words cannot describe the …impact of recasting mail as jumbo jets landing at LAX.