Market populism in the folksonomies debate

In Market populism in the folksonomies debate : Atomiq, Gene Smith compares the discussion (ranting, evangelism, hysteria) about tagging and folksonomies to the concept of Market Populism, the notion that markets are inherently democratic. At times it's been hard to separate out the practical enthusiasm for tags and folksonomies (which I share) from the ideological enthusiasm which suggests that tags are the One True Way.