Via engadget comes news that New Order is using Bluetooth enabled posters to transmit ring tones based on tracks from their new album Waiting for the Sirens Call: New Order Pioneers Digital Posters:

Shoppers in HMV stores in London and Manchester will have the opportunity to check out the band’s upcoming album, Waiting for the Sirens Call in digital interactive posters. The posters, designed by Hypertag, can beam song clips, photos and ringtones directly to fans’ cell phones. The posters, using infrared and Bluetooth technology, send data straight to fans’ phones, eliminating network charges to either fans or the band’s label.