In Chile, instant Web feedback creates the next day's paper

In Chile, instant Web feedback creates the next day's paper | csmonitor.com
This revolution has occurred, says the paper's publisher Augustine Edwards, thanks to his decision to listen to "the people." Three years ago, under Mr. Edwards's guidance, LUN installed a system whereby all clicks onto its website (www.lun.com) were recorded for all in the newsroom to see. Those clicks - and the changing tastes and desires they represent - drive the entire print content of LUN. If a certain story gets a lot of clicks, for example, that is a signal to Edwards and his team that the story should be followed up, and similar ones should be sought for the next day. If a story gets only a few clicks, it is killed. The system offers a direct barometer of public opinion, much like the TV rating system - but unique to print media.

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Slightly acerbic and eccentric dog walker who masquerades as a web developer and occasional CTO.

Spent five years running the technology side of the circus known as www.ibm.com.

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