In Madison Avenue Ponders the Potential of Web Logs we learn that the advertising world still doesn't know what to make of weblogs and blogging. Fears of loss of control over content, brand and message are colliding with the recognition that the better blogs tend to be snarky, irreverent, and are not necessarily professionally written.

The WSJ has a generally positive article about the use of blogs and blog software in classroom settings. Schools are using blogs to allow students to collaborate on projects as well as just to keep diaries on school activities. One school is highlighted as having cancelled blogging due to concerns about possible conflicts with existing policies covering student communications, specifically that posts should be/should have been reviewed by teachers prior to being made public. There are also concerns about students being contacted by outsiders via email or comment feedback.