The Marketing of a President
Zephyr Teachout sits at her computer in a dimly lit nook of the Dean for America headquarters in South Burlington, VT, and dreams of the real world. "I'm obsessed with offline,'' says the director of Internet organizing for the Howard Dean presidential campaign.
Teachout is a key architect of one of the most effective marketing efforts in the history of national politics, and the most sophisticated online campaign to date. Using a variety of Internet tools, from the electronic journals known as weblogs to social networking sites, the Dean campaign has propelled the Vermont doctor from near-anonymity to the front of the Democratic pack aiming to replace George W. Bush as chief executive of the United States.
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