Sunday, February 3, 2002

So...two years ago I did

So...two years ago I did an interview with Advertising Age (Dot-coms prep for Bowl Traffic Jams) about the risks of blowing your wad on an ad at the Super Bowl and then failing to have your site live up to the demand. As usually happens, most of my comments never made it into the article, but the crux was that the risk of damaging your reputation by having your site crash was far greater than whatever value you'd get by blowing your wad on an Ad. So, in honor of this years inductees into this stupidity, I created a new category to track web site failures. Thank you AT&T Wireless for reminding me with your mLife web site and ad that even megacorporations can totally screw up a web site launch.

e.p.c. posted this at 19:56 GMT on 3-Feb-2002 .

Finally after about 90 minutes,

Finally after about 90 minutes, AT&T Wireless has their mLife website back up.

e.p.c. posted this at 20:58 GMT on 3-Feb-2002 .

Ok...that was a decent football

Ok...that was a decent football game. I watched two games this year, both ended up having the Patriots playing. Personally, the game in the snow with the Raiders was better but somehow I doubt they'll ever play a Super Bowl outdoors north of the Mason Dixon line.

e.p.c. posted this at 21:15 GMT on 3-Feb-2002 .

Closing the evening out watching

Closing the evening out watching Pale Rider, and some xhtml education.

e.p.c. posted this at 22:11 GMT on 3-Feb-2002 .

Slightly acerbic and eccentric dog walker who masquerades as a web developer and occasional CTO.

Spent five years running the technology side of the circus known as www.ibm.com.

More about me here.

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