Consulting by Ed Costello (epc)

Ed Costello was IBM’s original “webmaster”. He created the applications used to run IBM’s corporate web site, www.ibm.com and pioneered various processes and procedures to run a corporate web presence.

With over 15 years’ experience designing, developing, deploying and debugging web technologies, he has a unique perspective on web systems, operations, and problems.

He focuses on web site operations — how to make running a web site routine, even in the face of extraordinary events and activities.

He sucks at design and has no interest or desire in redesigning your web site.

He excels at reviewing sites across a matrix of perspectives:

• Is the content produced by the site’s applications optimized for performance?
• Are there any security exposures on the site?
• Are there ways to optimize the site’s design to maximize technical performance with minimal side–effects on the design?
• What are the routines the site’s support team follows? Can they handle routine events? Can they handle extraordinary events? Can they handle the expected growth of the site or organization?

Ed Costello is available on a limited basis to advise and consult companies and organizations about their web site operations, performance, and strategies. He is also available to advise or mentor technology managers, CTOs and CIOs in the New York City metropolitan area. Rates are negotiable on an hourly, monthly or retention basis.

Consulting is performed through Artific Consulting LLC, a New York State (US) Limited Liability Company.